Launch your store
Menu

E-commerce platform with AI storefronts that actually workLaunch a store you’re proud to sell from.

Setka builds the whole online store around your products, customers and brand direction.

Launch your store

Choose 7 days free or 30 days for $7. Cancel anytime.

  • No theme to customize
  • No developer to hire
  • No storefront code to maintain

The whole store, built around your business.

One brief guides every surface customers use. Inspect the real journey, not just a homepage concept.

One brief guides every surface, from homepage to checkout.

Project Vellum

One store, homepage to checkout

Project Vellum homepage storefront
Homepage
Project Vellum Treat category storefront
Collection
Project Vellum Barrier Serum product page
Product page
Project Vellum checkout
Checkout

One platform. Stores that look like their businesses.

Different products need different ways of being understood. Setka starts with the business instead of forcing every catalog into the nearest theme.

Wasabi HQ desktop storefront
Wasabi HQJapanese tableware and tea
Live merchant store
Project Vellum desktop storefront demonstration
Project VellumQuiet skincare ritual
Demonstration
Project Low Flame specialty-food demonstration
Project Low FlameSmall-batch pantry goods
Demonstration

Picking a theme is the easy part.

Then you arrange every section, write every page, add apps for whatever the theme is missing and keep it all working together. Every new product or campaign starts another round, and the store still looks like the theme it came from.

Setka takes the whole stack off your hands.

Five stacked layers of a theme-based store: theme code, sections being arranged, pages, apps with settings toggles and the store customers see on top, with a bracket across every layer labeled You maintain.

You bring the products. Setka builds the store.

Start with what you know about the business. Review the whole working store. Direct the result until it is ready to publish.

1

Describe the business

Tell Setka what you sell, who should care, what makes the products worth choosing and how the brand should feel. Add your catalog, product details, colors, references and any wording you already want to use.

A brief document with rows about the business, a set of brand color swatches and a block of wording, with product cards feeding into it.
2

Review the whole working store

Setka builds the homepage, menus, collections, product pages, mobile store, cart and checkout around your products. Review the journey customers will take, not just a homepage idea.

Overlapping browser windows for the home page, a collection, a product page and checkout, in the order a customer moves through them, beside a phone showing the mobile store.
3

Direct it and launch

Ask for changes in plain language. Edit any sentence directly when you know the exact words. Preview the updated store, set up payments, shipping and taxes, then publish when you are ready.

A store preview beside a direction note. The collection section moves above the hero, the preview is marked ready, then Publish is pressed and the version is saved.

You have products to launch, not a website to build.

Tell Setka about your products and brand. Review the store it builds, make it yours and launch when you are ready.

Launch your store

Choose 7 days free to evaluate, or 30 days for $7 when you want more time to launch.

Your products were not made from a template. Why should the store feel like one?

A new customer has never held what you make. All they have is the store: the photos, the words, the order things appear in. When it looks like every other store on the same theme, the care you put into the product does not come through.

Good design is part of selling well.

Setka shapes the store's design and words around your products, customers and brand. The result helps people understand the product, trust the business and feel confident placing an order.

  1. Understand

    The product's purpose is immediately clear.

  2. Trust

    The presentation feels credible and considered.

  3. Want

    Imagery and focus create desire.

Project Low FlameBuilt by Setka from a fictional briefStore concept · shown for illustration
Fictional Project Low Flame store concept showing a clear product story and considered presentation

Change your mind without starting over.

Products change. Campaigns begin and end. The message gets sharper. Every storefront version is saved so a better idea never erases the last one you trusted.

A launch is only version one.Change, preview and keep control of the whole store.

Tell Setka what to change

Point to the page and describe the change.

Preview before publishing

Review it in the working store before customers do.

Keep versions worth returning to

Publish, branch or restore the whole store.

Try the better idea. Keep the last version you trusted.

One platform, designed to work as one.

Setka builds and runs the storefront in the same system. It does not hand you generated theme code or leave you to keep it working with the rest of the store.

Built in where it matters

Storefront generation, catalog, cart, checkout, publishing and saved versions stay together.

Connected where specialists are better

Email, tax, accounting, carriers and fulfillment connect without becoming storefront code you maintain.

A direct answer when something is missing

Tell us what the launch needs. We will explain what Setka supports and what it would take to add the rest.

Your store. Your choice of plans.

Everything you need to sell. Choose the AI and design freedom that fits your store.

Lite

A complete store with simple, reusable designs.

$20/month

Or $200/year, billed annually. Two months free.

0%Setka takes no commission on sales.
UnlimitedYour page templates work across your entire catalog, with no limit on products or categories.
125+Secure payments powered by Stripe. We support all payment methods available through Stripe.
Try Lite · 30 days for $7

Cancel anytime

  • Essential AI models
  • Limited generations and refinements
  • 1 category-page design and 1 product-page design
  • 3 custom pages
  • Email support

Standard

Most popular

Our best AI, with the freedom to tailor every page.

$79/month

Or $790/year, billed annually. Two months free.

0%Setka takes no commission on sales.
UnlimitedYour page templates work across your entire catalog, with no limit on products or categories.
125+Secure payments powered by Stripe. We support all payment methods available through Stripe.
Try Standard · 30 days for $7

Cancel anytime

  • Best-in-class AI models
  • Unlimited generations and refinements
  • Unlimited category and product-page designs
  • Unlimited custom pages
  • Priority support

Prices in USD. Keep your recurring price while subscribed.
Payment-provider fees are separate.

Or start a 7-day free trial

Card required to prevent abuse. No charge today.

Compare all plan features

Questions before you build.

Clear answers about what Setka does, how you control the result and what happens when something is missing.

What does Setka build?

Setka builds the online store your customers use, including the homepage, menus, collections, product pages, mobile layouts, cart and checkout. It shapes the design, wording and product presentation around the business and catalog, then connects the storefront to Setka’s commerce platform.

Will my store look like every other AI-generated store?

Setka does not begin with a default theme and change the colors. It uses your products, customers, goals, tone, references and catalog to shape the layout, words and product presentation across the whole store.

Can I use wording I have already written?

Yes. Setka can use your wording, write or improve what is missing, or combine both approaches. Edit any generated sentence directly whenever you want exact control.

Is Setka a website builder?

Not in the usual sense. Setka is an e-commerce platform that builds and runs the storefront for you. You direct the result instead of assembling it from a theme, page blocks and code.

Can the generated store take real orders?

Yes. The storefront works with real products, prices, promotions, configured shipping and taxes, cart, checkout, payments and order management in Setka.

Can I change the store and undo a change?

Yes. Describe what should change and where, or edit exact wording directly. Preview before publishing. Setka saves storefront-wide versions so you can start from earlier work or restore a previous storefront.

Will I need a developer?

No, not to build, change, publish or maintain the storefront. Setka does not give you generated theme code to maintain.

What if Setka does not support something my launch needs?

Tell us during onboarding. We will give you a straight answer about what Setka supports and what it would take to add what is missing. We will not hide a known blocker or promise that every request will be built.

You bring the products. Setka builds the store.

Launch a store you are proud to share, ready to take orders and easy to change as the business grows.

Launch your store

Choose 7 days free or 30 days for $7. Cancel anytime.