AI storefronts that actually work

Launch a store you’re proud to sell from.

Setka builds the whole online store around your products, customers and brand direction.

Launch your store

30-day trial for $7. Cancel anytime.

  • No theme to customize
  • No developer to hire
  • No storefront code to maintain

The whole store, built around your business.

One brief guides every surface customers use. Inspect the real journey, not just a homepage concept.

One brief guides every surface, from homepage to checkout.

Project Vellum

One store, homepage to checkout

Project Vellum homepage storefront
Homepage
Project Vellum Treat category storefront
Collection
Project Vellum Barrier Serum product page
Product page
Project Vellum checkout
Checkout

One platform. Stores that look like their businesses.

Different products need different ways of being understood. Setka starts with the business instead of forcing every catalog into the nearest theme.

Wasabi HQ desktop storefront
Wasabi HQJapanese tableware and tea
Live merchant store
Project Vellum desktop storefront demonstration
Project VellumQuiet skincare ritual
Demonstration
Project Low Flame specialty-food demonstration
Project Low FlameSmall-batch pantry goods
Demonstration

You bring the products. Setka builds the store.

Start with what you know about the business. Review the whole working store. Direct the result until it is ready to publish.

1

Describe the business

Tell Setka what you sell, who should care, what makes the products worth choosing and how the brand should feel. Add your catalog, product details, colors, references and any wording you already want to use.

Merchant brief
Products Japanese tablewareCustomer Design-conscious hostsDirection Precise, warm, unhurried
2

Review the whole working store

Setka builds the homepage, menus, collections, product pages, mobile store, cart and checkout around your products. Review the journey customers will take, not just a homepage idea.

Generated store
HomeCollectionsProductsMobileCartCheckout
3

Direct it and launch

Ask for changes in plain language. Edit any sentence directly when you know the exact words. Preview the updated store, set up payments, shipping and taxes, then publish when you are ready.

Direction

Make the product story clearer and bring the collection higher on the page.

Preview readyVersion saved

You have products to launch, not a website to build.

Tell Setka about your products and brand. Review the store it builds, make it yours and launch when you are ready.

Launch your store

Not ready to launch? Generate and preview your store free for 7 days.

Your products were not made from a template. Why should the store feel like one?

You know what you made, who it is for and how you want people to feel when they discover it. Then you have to choose the closest theme, arrange every section, write every page, add missing tools and keep it all working.

So you keep adjusting it, delay sharing it or pay someone to make a general-purpose theme fit. And every later campaign or product launch creates another round of the same work.

You started the business to put your products in customers’ hands—not to become good at website software.

Good design is part of selling well.

Setka shapes the store's design and words around your products, customers and brand. The result helps people understand the product, trust the business and feel confident placing an order.

Project Low FlameBuilt by Setka from a fictional briefStore concept · shown for illustration
Fictional Project Low Flame store concept showing a clear product story and considered presentation
  1. Understand

    The product's purpose is immediately clear.

  2. Trust

    The presentation feels credible and considered.

  3. Want

    Imagery and focus create desire.

Change your mind without starting over.

Products change. Campaigns begin and end. The message gets sharper. Every storefront version is saved so a better idea never erases the last one you trusted.

A launch is only version one.Change, preview and keep control of the whole store.

Tell Setka what to change

Point to the page and describe the change.

Preview before publishing

Review it in the working store before customers do.

Keep versions worth returning to

Publish, branch or restore the whole store.

Try the better idea. Keep the last version you trusted.

One platform, designed to work as one.

Setka builds and runs the storefront in the same system. It does not hand you generated theme code or leave you to keep it working with the rest of the store.

Built in where it matters

Storefront generation, catalog, cart, checkout, publishing and saved versions stay together.

Connected where specialists are better

Email, tax, accounting, carriers and fulfillment connect without becoming storefront code you maintain.

A direct answer when something is missing

Tell us what the launch needs. We will explain what Setka supports and what it would take to add the rest.

21 founding-merchant places left

Give yourself 30 days to launch.

Use the trial to describe your business, review the store Setka builds, make it yours, set up payments and shipping, test checkout and launch.

Launch your store

30-day launch trial for $7. Cancel anytime.

Founding price$49/month

Normally $79/month

Annual$490/year

Normally $790/year

  • Whole-store generation
  • Page direction and direct copy editing
  • Preview, publishing and storefront versions
  • Founding price stays while subscribed

Prefer to evaluate first? Generate and preview your store free for 7 days.

Questions before you build.

Clear answers about what Setka does, how you control the result and what happens when something is missing.

What does Setka build?

Setka builds the online store your customers use, including the homepage, menus, collections, product pages, mobile layouts, cart and checkout. It shapes the design, wording and product presentation around the business and catalog, then connects the storefront to Setka’s commerce platform.

Will my store look like every other AI-generated store?

Setka does not begin with a default theme and change the colors. It uses your products, customers, goals, tone, references and catalog to shape the layout, words and product presentation across the whole store.

Can I use wording I have already written?

Yes. Setka can use your wording, write or improve what is missing, or combine both approaches. Edit any generated sentence directly whenever you want exact control.

Is Setka a website builder?

Not in the usual sense. Setka is an e-commerce platform that builds and runs the storefront for you. You direct the result instead of assembling it from a theme, page blocks and code.

Can the generated store take real orders?

Yes. The storefront works with real products, prices, promotions, configured shipping and taxes, cart, checkout, payments and order management in Setka.

Can I change the store and undo a change?

Yes. Describe what should change and where, or edit exact wording directly. Preview before publishing. Setka saves storefront-wide versions so you can start from earlier work or restore a previous storefront.

Will I need a developer?

No, not to build, change, publish or maintain the storefront. Setka does not give you generated theme code to maintain.

What if Setka does not support something my launch needs?

Tell us during onboarding. We will give you a straight answer about what Setka supports and what it would take to add what is missing. We will not hide a known blocker or promise that every request will be built.

You bring the products. Setka builds the store.

Launch a store you are proud to share, ready to take orders and easy to change as the business grows.

Launch your store

30-day trial for $7. Cancel anytime.